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Our Purpose

Expecting more from our food

It is increasingly clear that our global food system is in need of repair and requires a more sustainable path forward. As a result, many of us are giving more thought to what we eat and drink—and understanding how it impacts our health, the environment and the communities around us. We make decisions with the long-view of future generations in mind to benefit people and the planet.

The food we choose to nourish ourselves and our families becomes an extension of each of us and our values. Rightly, we expect companies and brands to be authentic and transparent in answering: where, how and by whom is my food grown, sourced, prepared and distributed? How can I choose foods that contribute to my health and enjoyment and that of my family and friends?

The power to change our food system, and our world, is within each of us. Every time we eat and drink, we vote for the world we want to live in.

It’s Up to All of Us

  • We believe

    our world is ripe for a change in the way we eat, drink, connect and do business. It’s our job to find new, more sustainable ways of working to better serve this expectation and help reconnect people with the food they eat, nourish lives and build a healthier world through food.

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  • At DanoneWave

    we believe this requires a reinvention of our relationship with food. In fact, we’d go so far as to call it a food revolution—one for greater well-being—which we are eager and ready to boldly lead, together with consumers, retailers, farmers, suppliers and not-for-profits, to design, produce, market and consume food in new, healthier and more sustainable ways. Through this we are delivering on our mission to “bring health through food to as many people as possible.”

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  • We all have a stake in food.

    – both for the fundamental needs it serves and also the enjoyment it brings us. The profound role food plays in unlocking the health of people and the planet is the central premise behind our parent company Danone’s signature, —One Planet, One Health— which invites others to join us in building a healthier world through food. This is the North Star to which we aspire and which is represented in our logo.

A Force for Good

From the very beginning, we made a bold commitment to nourish lives and build a healthier world through food by incorporating DanoneWave as a public benefit corporation (PBC). DanoneWave is now the largest PBC in the U.S.–a designation that means we are legally obligated to balance shareholder’s financial interests with the social benefits we create for people, their communities and the planet. In addition to doing right by the world, we are also convinced that this is the best way to ensure our long-term business success.

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How we bring this commitment to life is a journey.

Of course, we are not perfect as there is much to be done to reach our vision. Important work is already underway from fighting climate change, driving more sustainable ingredient sourcing, advancing packaging recyclability, reducing waste, conserving water, ensuring animal welfare and engaging our communities in these efforts.

As the top organic food maker in the U.S., with pioneering organic brands, we work to find opportunities to apply our knowledge of sustainable practices across all of our businesses. Whether it is changing the way many of our non-organic foods and beverages are made by using fewer and more recognizable ingredients or incorporating and labeling non-GMO ingredients, we bring all of our businesses along on the path to better. To meet our aspirations, we need change-agents with creative minds and diverse ideas, with a shared passion for building a better food system for the future, as we make meaningful progress to fulfill our purpose. That’s why we created an independent advisory committee comprised of thought leaders in business, food, health and sustainability—chaired by Rose Marcario, CEO of Patagonia.

Learn more about our advisory committee

Next Step in Our Journey: Pursuing B Corp Certification

While an important first step, we cannot and will not stop with our public benefit corporation status. To truly realize our mission, Danone–our parent company–will continue working with B Lab to advance B Corporation (B Corp) certifications for its businesses globally. Meanwhile, DanoneWave is committed to pursuing B Corp certification by 2020 and we are well on our way to meet this ambition. B Corp certification is a third-party standard that requires companies to meet rigorous standards of social and environmental performance, accountability, and transparency.